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BanglaSentNet: An Explainable Hybrid Deep Learning Framework for Multi-Aspect Sentiment Analysis with Cross-Domain Transfer Learning

Islam, Ariful, Hossen, Md Rifat, Mahmud, Tanvir

arXiv.org Artificial Intelligence

Multi-aspect sentiment analysis of Bangla e-commerce reviews remains challenging due to limited annotated datasets, morphological complexity, code-mixing phenomena, and domain shift issues, affecting 300 million Bangla-speaking users. Existing approaches lack explainability and cross-domain generalization capabilities crucial for practical deployment. We present BanglaSentNet, an explainable hybrid deep learning framework integrating LSTM, BiLSTM, GRU, and BanglaBERT through dynamic weighted ensemble learning for multi-aspect sentiment classification. We introduce a dataset of 8,755 manually annotated Bangla product reviews across four aspects (Quality, Service, Price, Decoration) from major Bangladeshi e-commerce platforms. Our framework incorporates SHAP-based feature attribution and attention visualization for transparent insights. BanglaSentNet achieves 85% accuracy and 0.88 F1-score, outperforming standalone deep learning models by 3-7% and traditional approaches substantially. The explainability suite achieves 9.4/10 interpretability score with 87.6% human agreement. Cross-domain transfer learning experiments reveal robust generalization: zero-shot performance retains 67-76% effectiveness across diverse domains (BanglaBook reviews, social media, general e-commerce, news headlines); few-shot learning with 500-1000 samples achieves 90-95% of full fine-tuning performance, significantly reducing annotation costs. Real-world deployment demonstrates practical utility for Bangladeshi e-commerce platforms, enabling data-driven decision-making for pricing optimization, service improvement, and customer experience enhancement. This research establishes a new state-of-the-art benchmark for Bangla sentiment analysis, advances ensemble learning methodologies for low-resource languages, and provides actionable solutions for commercial applications.


BanglaASTE: A Novel Framework for Aspect-Sentiment-Opinion Extraction in Bangla E-commerce Reviews Using Ensemble Deep Learning

Islam, Ariful, Hossen, Md Rifat, Ahmed, Abir, Haque, B M Taslimul

arXiv.org Artificial Intelligence

Aspect-Based Sentiment Analysis (ABSA) has emerged as a critical tool for extracting fine-grained sentiment insights from user-generated content, particularly in e-commerce and social media domains. However, research on Bangla ABSA remains significantly underexplored due to the absence of comprehensive datasets and specialized frameworks for triplet extraction in this language. This paper introduces BanglaASTE, a novel framework for Aspect Sentiment Triplet Extraction (ASTE) that simultaneously identifies aspect terms, opinion expressions, and sentiment polarities from Bangla product reviews. Our contributions include: (1) creation of the first annotated Bangla ASTE dataset containing 3,345 product reviews collected from major e-commerce platforms including Daraz, Facebook, and Rokomari; (2) development of a hybrid classification framework that employs graph-based aspect-opinion matching with semantic similarity techniques; and (3) implementation of an ensemble model combining BanglaBERT contextual embeddings with XGBoost boosting algorithms for enhanced triplet extraction performance. Experimental results demonstrate that our ensemble approach achieves superior performance with 89.9% accuracy and 89.1% F1-score, significantly outperforming baseline models across all evaluation metrics. The framework effectively addresses key challenges in Bangla text processing including informal expressions, spelling variations, and data sparsity. This research advances the state-of-the-art in low-resource language sentiment analysis and provides a scalable solution for Bangla e-commerce analytics applications.


LLM Based Sentiment Classification From Bangladesh E-Commerce Reviews

Tabassum, Sumaiya

arXiv.org Artificial Intelligence

Sumaiya Tabassum Department of Computer Science and Engineering Dhaka International University Dhaka, Bangladesh sumaiyatabassum230@gmail.com Abstract -- Sentiment analysis is an essential part of text analysis, which is a larger field that includes determining and evaluating the author's emotional state. This method is essential since it makes it easier to comprehend consumers' feelings, viewpoints, and preferences holistically. The introduction of large language models (LLMs), such as Llama, has greatly increased the availability of cutting - edge model applications, such as sentiment analysis. However, accurate sentiment analysis is hampered by the intricacy of written language and the diversity of languages used in evaluations. The viability of using transformer - based BERT models and other LLMs for sentiment analysis from Bangladesh e - commerce reviews is investigated in this paper. A subset of 4000 samples from the original dataset of Bangla and English customer reviews was utilized to fine - tune the model. The fine - tuned Llama - 3.1 - 8B model outperformed other fine - tuned models, including Phi - 3.5 - mini - instruct, Mistral - 7B - v0.1, DistilBERT - multilingual, mBERT, and XLM - R - base, with an overall accuracy, precision, recall, and F1 score of 95.5%, 93%, 88%, 90%.


Forget SEO: How to get found by AI tools in 2025

FOX News

NVIDIA CEO and co-founder Jensen Huang commends President Donald Trump's A.I. agenda and outlines what the country's job future will look like on'Special Report.' Three years ago, I said Google was going the way of the dial-up modem. People called me crazy with a capital K. Well, I was spot on. ChatGPT now has over 180 million users and powers more than 800 million sessions each week. Google's own AI Overviews appear in over 60% of search results.


Privacy-Preserving Synthetic Review Generation with Diverse Writing Styles Using LLMs

Atwal, Tevin, Tieu, Chan Nam, Yuan, Yefeng, Shi, Zhan, Liu, Yuhong, Cheng, Liang

arXiv.org Artificial Intelligence

The increasing use of synthetic data generated by Large Language Models (LLMs) presents both opportunities and challenges in data-driven applications. While synthetic data provides a cost-effective, scalable alternative to real-world data to facilitate model training, its diversity and privacy risks remain underexplored. Focusing on text-based synthetic data, we propose a comprehensive set of metrics to quantitatively assess the diversity (i.e., linguistic expression, sentiment, and user perspective), and privacy (i.e., re-identification risk and stylistic outliers) of synthetic datasets generated by several state-of-the-art LLMs. Experiment results reveal significant limitations in LLMs' capabilities in generating diverse and privacy-preserving synthetic data. Guided by the evaluation results, a prompt-based approach is proposed to enhance the diversity of synthetic reviews while preserving reviewer privacy.


AI-Driven Sentiment Analytics: Unlocking Business Value in the E-Commerce Landscape

Wu, Qianye, Xia, Chengxuan, Tian, Sixuan

arXiv.org Artificial Intelligence

The rapid growth of e-commerce has led to an overwhelming volume of customer feedback, from product reviews to service interactions. Extracting meaningful insights from this data is crucial for businesses aiming to improve customer satisfaction and optimize decision-making. This paper presents an AI-driven sentiment analysis system designed specifically for e-commerce applications, balancing accuracy with interpretability. Our approach integrates traditional machine learning techniques with modern deep learning models, allowing for a more nuanced understanding of customer sentiment while ensuring transparency in decision-making. Experimental results show that our system outperforms standard sentiment analysis methods, achieving an accuracy of 89.7% on diverse, large-scale datasets. Beyond technical performance, real-world implementation across multiple e-commerce platforms demonstrates tangible improvements in customer engagement and operational efficiency. This study highlights both the potential and the challenges of applying AI to sentiment analysis in a commercial setting, offering insights into practical deployment strategies and areas for future refinement.


Large Language Models as 'Hidden Persuaders': Fake Product Reviews are Indistinguishable to Humans and Machines

Meng, Weiyao, Harvey, John, Goulding, James, Carter, Chris James, Lukinova, Evgeniya, Smith, Andrew, Frobisher, Paul, Forrest, Mina, Nica-Avram, Georgiana

arXiv.org Artificial Intelligence

Reading and evaluating product reviews is central to how most people decide what to buy and consume online. However, the recent emergence of Large Language Models and Generative Artificial Intelligence now means writing fraudulent or fake reviews is potentially easier than ever. Through three studies we demonstrate that (1) humans are no longer able to distinguish between real and fake product reviews generated by machines, averaging only 50.8% accuracy overall - essentially the same that would be expected by chance alone; (2) that LLMs are likewise unable to distinguish between fake and real reviews and perform equivalently bad or even worse than humans; and (3) that humans and LLMs pursue different strategies for evaluating authenticity which lead to equivalently bad accuracy, but different precision, recall and F1 scores - indicating they perform worse at different aspects of judgment. The results reveal that review systems everywhere are now susceptible to mechanised fraud if they do not depend on trustworthy purchase verification to guarantee the authenticity of reviewers. Furthermore, the results provide insight into the consumer psychology of how humans judge authenticity, demonstrating there is an inherent 'scepticism bias' towards positive reviews and a special vulnerability to misjudge the authenticity of fake negative reviews. Additionally, results provide a first insight into the 'machine psychology' of judging fake reviews, revealing that the strategies LLMs take to evaluate authenticity radically differ from humans, in ways that are equally wrong in terms of accuracy, but different in their misjudgments.


Aspect-Based Opinion Summarization with Argumentation Schemes

Zhou, Wendi, Saadat-Yazdi, Ameer, Kokciyan, Nadin

arXiv.org Artificial Intelligence

Reviews are valuable resources for customers making purchase decisions in online shopping. However, it is impractical for customers to go over the vast number of reviews and manually conclude the prominent opinions, which prompts the need for automated opinion summarization systems. Previous approaches, either extractive or abstractive, face challenges in automatically producing grounded aspect-centric summaries. In this paper, we propose a novel summarization system that not only captures predominant opinions from an aspect perspective with supporting evidence, but also adapts to varying domains without relying on a pre-defined set of aspects. Our proposed framework, ASESUM, summarizes viewpoints relevant to the critical aspects of a product by extracting aspect-centric arguments and measuring their salience and validity. We conduct experiments on a real-world dataset to demonstrate the superiority of our approach in capturing diverse perspectives of the original reviews compared to new and existing methods.


Unveiling Dual Quality in Product Reviews: An NLP-Based Approach

Poświata, Rafał, Mirończuk, Marcin Michał, Dadas, Sławomir, Grębowiec, Małgorzata, Perełkiewicz, Michał

arXiv.org Artificial Intelligence

Consumers often face inconsistent product quality, particularly when identical products vary between markets, a situation known as the dual quality problem. To identify and address this issue, automated techniques are needed. This paper explores how natural language processing (NLP) can aid in detecting such discrepancies and presents the full process of developing a solution. First, we describe in detail the creation of a new Polish-language dataset with 1,957 reviews, 540 highlighting dual quality issues. We then discuss experiments with various approaches like SetFit with sentence-transformers, transformer-based encoders, and LLMs, including error analysis and robustness verification. Additionally, we evaluate multilingual transfer using a subset of opinions in English, French, and German. The paper concludes with insights on deployment and practical applications.


OpenAI Adds Shopping to ChatGPT

WIRED

OpenAI announced today that users will soon be able to buy products through ChatGPT. The rollout of shopping buttons for AI-powered search queries will come to everyone, whether they are a signed-in user or not. Shoppers will not be able to check out inside of ChatGPT; instead they will be redirected to the merchant's website to finish the transaction. In a prelaunch demo for WIRED, Adam Fry, the ChatGPT search product lead at OpenAI, demonstrated how the updated user experience could be used to help people using the tool for product research decide which espresso machine or office chair to buy. The product recommendations shown to prospective shoppers are based on what ChatGPT remembers about a user's preferences as well as product reviews pulled from across the web.